{"product_id":"licha-jute-rug","title":"Licha Jute Rug","description":"\u003cp\u003eJute is one of those materials that improves with context. The Licha is hand woven in India from 100% jute — flat weave, no pile — in a palette of burnt sienna, chestnut, charcoal, and sandstone that moves through the weave like a landscape. The 2\" fringe at the edges adds a finishing detail that feels artisan rather than afterthought.\u003c\/p\u003e\n\u003cp\u003eAt 0.2\" thickness with a felt backing, it sits low and stable underfoot — ideal for layering over a larger rug or using on its own in a space that calls for natural texture without bulk. The felt backing protects floors and keeps the rug in place without a separate pad.\u003c\/p\u003e\n\u003cp\u003eAvailable in rectangle and runner formats. Made in India from sustainably sourced jute.\u003c\/p\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003ch4\u003eFeatures \u0026amp; Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 100% jute\u003c\/li\u003e\n\u003cli\u003eConstruction: Hand woven, flat weave (no pile)\u003c\/li\u003e\n\u003cli\u003eBacking: Felt\u003c\/li\u003e\n\u003cli\u003eColors: Burnt sienna, chestnut, charcoal, sandstone\u003c\/li\u003e\n\u003cli\u003eFringe: 2\" fringe edges\u003c\/li\u003e\n\u003cli\u003eThickness: 0.2\"\u003c\/li\u003e\n\u003cli\u003eStyle: Transitional \/ traditional\u003c\/li\u003e\n\u003cli\u003eAvailable in rectangle and runner shapes\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003ch4\u003eStyling Ideas\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLayer the 5’ × 7’6\" over a larger neutral rug for a collected, artisan look\u003c\/li\u003e\n\u003cli\u003eUse the runner in a kitchen or hallway — the flat weave and felt backing make it practical and stable\u003c\/li\u003e\n\u003cli\u003ePair with terracotta, warm wood, and linen for a fully earthy, organic interior\u003c\/li\u003e\n\u003cli\u003ePlace the 2’3\" × 3’9\" beside a bed or under a console as a grounding accent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eWoven from the earth, finished with fringe — the Licha is a rug that knows exactly what it is.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Boutique Rugs","offers":[{"title":"2'3\" x 3'9\" Rectangle","offer_id":52863010078831,"sku":"SALWLICHAA1-00270045","price":79.0,"currency_code":"USD","in_stock":true},{"title":"5' x 7'6\" Rectangle","offer_id":52863010111599,"sku":"SALWLICHAA1-05000706","price":259.0,"currency_code":"USD","in_stock":true},{"title":"2'6\" x 8' Runner","offer_id":52863010144367,"sku":"SALWLICHAA1-02060800","price":139.0,"currency_code":"USD","in_stock":true},{"title":"8' x 10' Rectangle","offer_id":52863010177135,"sku":"SALWLICHAA1-08001000","price":479.0,"currency_code":"USD","in_stock":false},{"title":"9' x 12' Rectangle","offer_id":52863010209903,"sku":"SALWLICHAA1-09001200","price":639.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/5768\/7151\/files\/salwlichaa1-576.jpg?v=1774757036","url":"https:\/\/vividavenues.com\/products\/licha-jute-rug","provider":"Vivid Avenues by YnF","version":"1.0","type":"link"}