Licha Jute Rug
Product Description
Jute is one of those materials that improves with context. The Licha is hand woven in India from 100% jute — flat weave, no pile — in a palette of burnt sienna, chestnut, charcoal, and sandstone that moves through the weave like a landscape. The 2" fringe at the edges adds a finishing detail that feels artisan rather than afterthought.
At 0.2" thickness with a felt backing, it sits low and stable underfoot — ideal for layering over a larger rug or using on its own in a space that calls for natural texture without bulk. The felt backing protects floors and keeps the rug in place without a separate pad.
Available in rectangle and runner formats. Made in India from sustainably sourced jute.
Features & Details
- Material: 100% jute
- Construction: Hand woven, flat weave (no pile)
- Backing: Felt
- Colors: Burnt sienna, chestnut, charcoal, sandstone
- Fringe: 2" fringe edges
- Thickness: 0.2"
- Style: Transitional / traditional
- Available in rectangle and runner shapes
- Made in India
Styling Ideas
- Layer the 5’ × 7’6" over a larger neutral rug for a collected, artisan look
- Use the runner in a kitchen or hallway — the flat weave and felt backing make it practical and stable
- Pair with terracotta, warm wood, and linen for a fully earthy, organic interior
- Place the 2’3" × 3’9" beside a bed or under a console as a grounding accent
Woven from the earth, finished with fringe — the Licha is a rug that knows exactly what it is.
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Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
Shipping Details
Free Shipping on orders above $400.
We currently ship orders across the United States and Canada only.
Orders are generally processed within 2–3 business days. Once shipped, you’ll receive a confirmation email with the tracking details.
Delivery timelines
- Standard shipping: 5–7 business days
- Expedited shipping: 2–4 business days
Custom & Made‑to‑Order Items
Custom furniture and personalized pieces require additional crafting and handling time. We’ll notify you promptly with updated delivery estimates once your order enters production.
Delays & Updates
We work quickly to ship every order, but delivery times may vary due to carrier schedules or seasonal demand. You’ll always be updated if any delay occurs.
Sourcing
Every Vivid Avenues piece is crafted with care and collected across North America, blending local production and artisan craftsmanship. We partner with makers who share our commitment across the globe to quality, sustainability, and timeless design (including Mexico, Vietnam, Indonesia, Turkey, India to name a few).
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Free shipping on orders valued at $400 or above
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